26 - 27 September, 2018 | PARKROYAL Darling Harbour, Sydney, NSW

Anthony Dunsford

Director of Visitor Experience
Botanic Gardens and Centenary parks

3:50 PM Enhancing Citizen Experience with the Physical Space through Integration of Digital Technologies at Sydney Botanic Gardens

Within Sydney’s Botanic Gardens Anthony Dunsford
and his team have been able to achieve what other
government and business organizations alike are all
striving for- creating a physical space which transcends
the conventional 3D customer experience through
implementation of technology and is a platform and place
where true connection between and with customers is
really possible, and happening! The Botanic Garden is
a unique attraction, or service, if you will, in that it has
the ability to cater for all demographics within a singular
landscape, Anthony and the team have ensures that,
through a combination of the physical and the digitalthere
is something attractive for everyone. The results
from the customer re-focus speak for themselvesincreased
visitor numbers from 3.9 million to 5.4 million
per annum and taking bronze for the Australian Tourism
Awards ‘Major Tourist Attraction’. In this session Anthony
will detail:
 How the shift in focus from a purely physical to an
integrated landscape came about
 What was needed to attain buy in from all stakeholders
to set wheels in motion for the transformation
 The part that citizen feedback played in attaining
developing digital strategy and selecting which tech to
use where and for what
 The bright future of Sydney Botanic Gardens- where to