For today’s public sector, a simple web presence is no longer enough. From accessing a transaction history to scheduling an appointment, or communicating with a representative through an instant chat function, citizens visiting government websites need to more than an archive of printable forms and a list of call centre numbers.
For Australian government agencies looking to transform their online service delivery, the most important task is to identify a clear purpose and then provide a seamless experience that matches expectations set by the private sector and big retail brands.
Sitecore is the global leader in experience management software. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, automates communications, and enables personalised commerce, at scale.
Sitecore empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time—before, during, and after a sale.
Some of Australia’s biggest government departments and agencies––including CSIRO, Australian Communications and Media Authority (ACMA), and the Department of Defence ––have trusted Sitecore for context marketing to deliver the personalised interactions that delight audiences, build trust, and drive self-service.